You can tell a lot about a person by how they treat animals. Working with Tricia Case and the team at Trailblazing Tails granted me a renewed insight into my dog's feelings, expressions and experience.
They make premium K9 harnesses, leashes, collars and other dog gear that's designed to consider your pet's communication and comfort. Helping to nurture a trusting relationship between you and your best friend - something that requires genuine understanding rather than dominance.
When photographing this all-women team in their workshop and surrounding neighborhood, I wanted to center the care that drives their mission. Their dedication to improving relationships between humans and dogs through thoughtful design creates space for authentic connection - both in their products and their approach to business.
These images capture the hands-on craftsmanship and community focus that sets Trailblazing Tails apart. Rather than emphasizing product features alone, the photographs reveal the values behind the work - patience, attention to detail, and deep respect for the animals they serve.
The resulting media reflects an organization that genuinely lives its mission, creating visual assets that resonate with pet owners who recognize authentic care when they see it.