Michael is the brain behind Easy Does It Bookkeeping and not only does he keep an impeccable book, but he's become a fabulous friend.
No wonder Lucy trusts him so much.
I've come to deeply respect dogs' judgement of character. They pick up on things that take humans much longer. They read the room, and the vibes. They know where their kibbles are buttered.
When I produce commercial photos for a small business, it's about more than communicating that professional's services. People hire who they like, and vibe with. The nuance of this is not just simple good feeling — trusting this instinct is a deeply spiritually and hugely fulfilling process.
Here's what Michael had to say about the vibes we created together:
"Nick made me feel at ease with their thoughtful and observant words immediately and I had FUN! Not only that but the pictures they produced were beautiful, their communication over email/text both before and after the shoot was prompt, professional and clear and they did exactly what they said they would exactly when they said they would do it. Their work is worth far more than I paid."
To me, 'good branding' is all about building genuine relationships. People show you who they are in their actions, curiosity and body of work. When I say human-centric, I'm talking about producing photos that reflect this grounded sense of character. If you lead with this, you're doing yourself and your potential clients a huge favor. Because life is short! We all deserve to make a living surrounded by people who make us feel fulfilled and aligned.
This is why I create space for my clients to be their most authentic selves. I like to think that on this spring day at the Crystal Springs Rhododendron Garden, we forged those connections both for the humans and the sweet old dog. I think that's why we're still trusted friends.
