Cole charmed me immediately. I love when I get to meet whole families, hear a little of their story, see evidence of their hobbies and interests.
We met as part of a campaign for the City of Tigard, documenting ways that community organizations and ordinary residents throughout the city were participating in the transition to clean energy.
What makes environmental storytelling most effective isn't abstract statistics, it's showing the human faces behind these sustainability choices. Featuring Cole and his family allowed viewers to connect with solar energy on a personal level, seeing how it integrates seamlessly into the life of a young family with children.
Resident after resident told me that these solar installations had completely eliminated their monthly home energy costs.
Modernizing the grid like this, and making it a no-brainer financial decision for homeowners, is a huge moment in our journey towards a more sustainable future.
The City of Tigard has used this video series as an effective community engagement tool, helping more residents understand how sustainable energy connects to their family's financial wellbeing and quality of life. Authentic storytelling makes complex environmental initiatives accessible and appealing to a broader audience.
Plus that cul-de-sac cred!
